Updated: 5.12.2022

If you want to write a guest blog post for https://markettailor.io/blog, here’s some general guidelines in checklist format

Accepted topics

Our readers are B2B growth marketing managers so focus your article on them.

• Growth marketing
• Conversion rate optimization
• Lead generation/Demand generation
• Account-based marketing
• Personalization
• Website/Landing page topics (including design; not overly technical)
• Email marketing
  • Needs to mention our article on personalized landing pages
• Company data topics (eg. What are firmographics; not overly technical)
• General business topics relevant to B2B (eg. Customer segmentation, Sales funnels) that can be tied back to personalization or conversion rate optimization

<aside> 💡 If you’re unsure if your content fits us, please send us 3 headline suggestions! We also have planned topics so you can also ask for suggestions.

</aside>

Common formatting/editing tips

• 1200 word minimum
• Max 3 external dofollow links allowed
  • No irrelevant anchor texts and low-quality links
  • Don’t use article target keyword in the dofollow link anchor word or URL
  • No links in the first paragraph
  • No links to gambling, crypto, pornography, drugs or alcohol articles or sites
• Editing

  • Use B2B examples: When writing, keep in mind our readers are mainly B2B marketers and growth people. Avoid B2C references, use examples from B2B when you can.

    • ❌ “e-commerce companies use website Personalization”
    • ✅ “B2B companies use website personalization”

  • Speak to the reader: Use “You” instead of “We, us, it” to speak directly to the reader in the text.

    • ❌ “We improve website conversion rates”
    • ✅ “You can improve your website conversion rates”

  • Use active/actionable voice: When possible, use more action-oriented sentences.

    • ❌ “It improves website conversion rates”
    • ✅ “Improve website conversion rates”

  • Sentence casing: Use sentence casing for all titles, not title casing (this is missed by most authors and it makes us really happy if you get it right 😊)

    • ❌ “What is Website Personalization”
    • ✅ “What is website personalization”

  • ✅ Do add a cover image (2:1 ration, high quality)

    • But try to make it on-brand. We like to keep a consistent branding. Otherwise we don’t include it.
    • If there’s some image you really need to include, please add a direct link to it instead so we can take care if the sizing and image optimization.

  • ✅ Do site statistics, but only if you can provide a reference: Research makes any article better but only if the claims can be backed up. Links to the research do not count towards your alloted backlinks necessarily.

  • ✅ Do make the first paragraph REALLY interesting: The first paragraph of the blog is shown separately on our listing pages so make it enticing to the reader. This should go without saying anyway.

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Publishing

• Your article typically goes live within a week from submission